Tourism Department

The New Mexico Tourism Department's "CoOp" Marketing & Advertising program supports our shared vision to grow the tourism economy in New Mexico. Our partners (awarded eligible entities include tourism-related, nonprofit organizations and local and tribal governments): - ACHIEVE greater media buying power by matching state dollars with your own marketing investments - EXTEND the power of New Mexico True with consistent brand standards and efficient production - BENEFIT from our commitment to meet a diverse range of goals and budgets - GAIN support through conscientious and expert service provided from strategy to implementation - RECEIVE performance reporting to measure impact, inform optimization, and summarize year-end results

The Tourism Department partners with communities to Keep New Mexico True by providing funding and technical assistance to municipalities, counties, and tribal governments on litter eradication, waste reduction, and community beautification initiatives. Program Overview The purpose of the  New Mexico “Litter Control and Beautification Act,” NMSA 1978, § 67-16-1 et seq.,  is to accomplish litter control by vesting in the Department the authority to eliminate litter from the state to the maximum practical extent.

The New Mexico Tourism Department is proud to offer and steward the New Mexico True Certified program, an initiative that allows select New Mexico businesses to leverage the magnetic and powerful New Mexico True brand to build their products' recognition and amplify existing marketing messages. The New Mexico True Certified program brings national attention to the quality, care and craftsmanship behind products that are authentically New Mexican, while providing opportunities for businesses of all sizes to integrate the New Mexico True Certified Logo at point-of-sale and on packaging, fulfillment, and marketing materials.

The Tourism Event Growth and Sustainability Program provides specialized support for tourism-related events in the form of cooperative marketing, sponsorship support, and an event accelerator. Grant applications open each Spring.

The purpose of the Destination Forward Grant Program is to support the development and implementation of tourism infrastructure projects throughout New Mexico. The program is composed of two tiers with two tracks under each tier. Each tier and track corresponds to your project’s current phase of development requiring funding and support. Technical assistance is available for each tier and track of the program. Eligible entities for this program include county, municipal and tribal governments, and special districts.